WHO - Effective Media Communication during Public Health Emergencies

Abstract

Local authorities have been given renewed responsibility for public health as part of the health and social care reforms introduced in April 2013, alongside dedicated funding and a new public health outcomes framework. But given the scale of need and the challenges facing different local communities, how can councils decide which aspects of public health to prioritise, and what actions are most effective? While detailed guidance is yet to be developed, this report fills the gap by providing information and resources in nine key areas to help council leaders answer these questions. It brings together a wide range of evidence-based interventions about 'what works' in improving public health and reducing health inequalities. It presents the business case for different interventions and signposts the reader to further resources and case studies.