Sampling and sampling procedures in corporate social responsibility research

Abstract

A thorough knowledge in terms of understanding sampling and sampling techniques has been of paramount importance for CSR researchers before they aim to conduct field research using quantitative study. The current chapter discusses sampling and sampling techniques that are essential for designing a quantitative research method. After studying the chapter, readers are expected to understand the necessity of sampling, different types of sampling techniques, merits and demerits of different sampling methods such as probability and non-probability sampling, situations where one sampling method is preferable than another in the case of a CSR research project, the recent trends of sampling techniques and how to select a suitable sampling design in the CSR research.