Impact of Social Media on Large Scale Enterprises

Abstract

Social media has revolutionised business-customer interactions and brand-building for both traditional large-scale companies and the latest online companies. Established enterprises now have unprecedented opportunities to connect with customers, gather feedback, and cultivate brand loyalty through platforms like Facebook, Twitter, and LinkedIn. At the same time, emerging online companies can leverage social media to establish their brand presence, engage with their target audience, and compete in the digital marketplace. Social media has become an essential tool for businesses of all types and sizes, revolutionising how they interact with customers and build their brands in the modern business landscape. This paper aims to explore the impact of social media on large-scale enterprises, taking into account facts and figures from some of the biggest companies in the world. This research examines how social media affects the operational efficacy of big corporations. Specifically, the study explores how social media use affects various dimensions of business performance, such as revenue growth, customer satisfaction, brand reputation and employee engagement. With the increasing popularity of social media platforms, large-scale enterprises have been leveraging these platforms to enhance their business performance. However, the existing literature on social media's impact on businesses has mostly focused on small and medium-sized enterprises, with little attention given to large-scale enterprises. Exploring New Ways for Large Scale Business Enterprises, including Business Giants and Tech Giants, to Connect with Diverse Customer Pools and what are the benefits and limitations of these new ways of connecting industry with customer?