Study on Occurrence Mechanism of Quality Scandal in Enterprises by “Sontaku”, “Air” and “Water” Theory Using Business Game

Abstract

The quality assurance falsification continues in a part of Japanese companies that have been sweeping the world with its top priority on customer first principles and quality first principles. In these cases of misrepresentation, as seen in the Akafuku case of the food fraud, there are cases in which the conjecture to a specific target worked. Until now, each company has been absolutely quality based on quality first principle, why is it so fragile and crumbling why? In this research, we use a business game based on the framework of the Giddens’s theory of structuring to show that “quality” is absolutely made with “sontaku” and “air” theory, which can be said as unique culture of Japan as Mr. Shichihei Yamamoto says, and furthermore that it is collapsed due to real problems.