The network perspective of supply chain risks to support group decision making in fast moving consumer goods in Middle East Region

Abstract

Supply chain businesses are facing new challenges due to many events that recently took place in the Middle East Region that directly affects supply chain performance. Yet, managers lack insights in the development of effective performance measures and metrics needed to test and reveal the viability of strategies needed to make effective decisions before perils become more complicated. The main objective of this study is to have a network view to all factors causing vulnerabilities to the stakeholders in the entire chain. This can be done after identifying and prioritizing the critical factors and Key Performance Indicators in the Fast Moving Consumer Goods industry in the Middle East Region in order to proactively design and build resilience in supply chains. For this reason this study is considered as highly explorative. Therefore, the research methodology for this study comprises two purposeful components, namely; in-depth interviews combined with an analytic network process. © Springer International Publishing Switzerland 2014.