The chapter presents an initial overview of the creating shared value approach and the evolution of the bottom of the pyramid theory to identify how companies can generate shared value in low-income markets. The main features of social innovation are identified through an analysis of the recent literature. Finally, the three main levels where social innovation can be performed are identified: alter- native business models, new social products and social communication strategies.
CITATION STYLE
Michelini, L. (2012). Corporate Social Entrepreneurship and New Business Models (pp. 19–35). https://doi.org/10.1007/978-3-642-32150-4_2
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