Consumer Perception and Satisfaction towards Food Delivery Service (with Special Reference to Coimbatore City)

Abstract

India is developing country in recent years many industries are growing and significant increase in the employment, due to this disposable income is increased, more urbanisation, lifestyle are changing. Participation of women in all areas is increasing. They are not preferred traditional way of preparing food, mostly preferred for prepared food. Increasing internet and development of digital world online food services providing easy way of access a prepared food, through this customer has enjoying more benefit such as doorstep delivery, various payment options, attractive discounts, cash back offers this would lead to increasing online food services day by day. The online food ordering market in India is likely to grow at over 16 percent annually to touch US$ 17.02 billion by 2023, according to a study by business consultancy firm Market Research Future. This paper has exhibit the customer perception on the online food services and their satisfaction.