Frugal products and services generally, though not exclusively, aim at satisfying the unsaturated demand of a large and growing middle class in emerging economies such as India. Although research has been conducted in regard to the strategic importance of frugal...
CITATION STYLE
Tiwari, R., Kalogerakis, K., & Herstatt, C. (2017). Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India (pp. 147–162). https://doi.org/10.1007/978-3-319-46392-6_7
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