Influence of the Covid-19 Pandemic on Purchasing Behavior and the Perception of Shipping Price and Delivery Time by Brazilian E-shoppers

Abstract

The covid-19 pandemic accelerated many digital transformations in Brazil and the world, and one of them was online shopping, which already had an upward trend in revenue and grew even more from 2020 onwards due to the social isolation actions as a way as how to contain the spread of coronavirus. This above-expected increase directly impacted the value and time delivery of online purchases. It is relevant, in this moment of advanced vaccination and return of presidential economic activities, to study whether the dynamics of online shopping tend to remain constant. To characterize the online purchase behavior of Brazilian consumers throughout the pandemic and their intentions of online shopping in the post-pandemic future, as well as their perceptions about the shipping prices and delivery time, questionnaires, were applied to e-shoppers from Brazil. Information was collected regarding the profile of the sample, the isolation situation in the face of the pandemic, the online purchase behavior during the period, and their perceptions about the freight changes. The results indicate that part of the changes in online shopping that occurred during the period of the covid-19 pandemic should remain in the post-pandemic scenario. They also indicate that there is a perception that the shipping prices has increased and that the delivery time has decreased during this period.