Users’ perception of their satisfaction and experience on a mobile cinema application

Abstract

A subjective usability evaluation was carried out on a mobile cinema application (GSC mobile cinema application) to evaluate the satisfaction and experience of its users. The evaluation was done in two areas: Politeknik Balik Pulau, Pulau Pinang and Kolej Poly-Tech Mara (KPTM) Alor Setar, Kedah. The rationale for the assessment was to evaluate the satisfaction and experience of users in terms of their reactions to the mobile application’s interface, terminology and information, application capability and general impression. Twenty volunteers participated in the study. Ten of these participants were at Politeknik Balik Pulau, Pulau Pinang and the other ten were at Kolej Polytech Technology Mara, Alor Setar. The findings indicate that the application’s interface was easy to use, simple, consistent, clear, operable, understandable, fast, error recoverable, learnable and enjoyable.