Cooperation Strategies for the Strengthening of Tourism Inside of the Pacific Alliance Framework as an Alternative for Economic Reactivation in Colombia and Mexico

Abstract

Ten years since its foundation, the Pacific Alliance (PA) is a highly relevant economic bloc in terms of cooperation and integration in Latin America. A central point of interest for the bloc is working together on projects and joint actions that strengthen the tourism sector in member countries. This literature survey aims to analyze bilateral cooperation strategies for strengthening tourism between Mexico and Colombia in the PA framework. This study analyzes 125 articles about the PA published in Scopus over the last 10 years, in addition to statistical data from official sources. The data were processed using the qualitative analysis software NVivo. Member countries’ interest in promoting tourism stands out among the main results, as well as the existence of mechanisms designed to this end. Strengthening these cooperation channels represents an opportunity to reactivate member countries’ economies by positioning tourism destinations and promoting greater cultural integration.