This paper argues that verbal descriptions of time limit our ability to measure and understand individuals’ perceptions of it. Using ideas from the emerging area of semiotics, an alternative methodology is proposed operationalizing the time construct through a non-linguistic method: drawings of time. This approach was tested using student samples at two universities. The results indicate preliminary support for this method, and are used to develop implications for managerial strategy and for further research.
CITATION STYLE
Page-Wood, E. S., Kaufman, C. J., & Lane, P. M. (2015). The Art of Time. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 56–61). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_11
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