The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business

Schwarz, E. C. (2010). The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business. Journal of Applied Marketing Theory, 1(2). https://doi.org/10.20429/jamt.2010.010203