The electric vehicles-solar photovoltaics Nexus: Driving cross-sectoral adoption of sustainable technologies

Abstract

Residential and transportation energy consumption account for more than one-half of the overall energy consumption in the United States. Adoption of electric vehicles (EVs) can play a key role in decarbonizing the transportation sector, while the adoption of renewable energy sources (e.g., solar photovoltaics [PVs]) could bring similar benefits to the residential energy sector and in turn support transport electrification. Although the market shares for both EVs and PVs continue to grow, both of these emerging technologies are deployed rather disjointly, without considering the existence of potential similarities among users who own (or aspire to own) these technologies. This might be due to lack of understanding of the behavioral interdependence in consumer preferences toward these technologies. To fill this gap in knowledge, this study utilizes data from the 2018 WholeTraveler Transportation Behavior Study to develop an integrated model system that explores interactive EV and PV adoption behaviors. A structural equation model is employed that incorporates direct effects as well as error correlations among the adoption behaviors for EVs and PVs. Model results indicate that the adoption behavior for both these technologies is indeed interconnected and significantly influenced by attitudes, values, and personality traits. Findings from this research suggest that incentives (e.g., subsidies) that drive bundled adoption of EV-PV systems could accelerate the adoption of both of these sustainable technologies. This study highlights the need to consider transport and building energy-efficient technology adoption behavior in a single integrated structure.