Determining the Factors that Affect Resistance to Digital News Subscription During the COVID-19 Pandemic

1Citations
Citations of this article
3Readers
Mendeley users who have this article in their library.
Get full text

Abstract

The subscription of digital services has increased due to the COVID-19 pandemic. However, this was not the same for digital news subscription which remained low. Therefore, this study looks to study the factors that influence the resistance to digital news subscription during the COVID-19 pandemic. In order to achieve this, the Innovation Resistance Theory was applied. Data was collected through an online survey that yielded 199 responses. Based on the results of the data analysis, two out of the five barriers were revealed to have insignificant relationships with resistance. With that said, value barrier, risk barrier, and image barrier were established as significant facilitators of resistance. Several insights were then proposed to news media companies. Moreover, this study fills the theoretical gap of comprehending the antecedents of resistance on digital news during the COVID-19 pandemic.

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Cite

CITATION STYLE

APA

Chin, L. S., Loh, W. H., Tan, M. F., Tan, Z. H., Loh, X. M., Lee, V. H., & Tan, G. W. H. (2023). Determining the Factors that Affect Resistance to Digital News Subscription During the COVID-19 Pandemic. In Lecture Notes in Networks and Systems (Vol. 584 LNNS, pp. 205–217). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-25274-7_17

Readers' Seniority

Tooltip

PhD / Post grad / Masters / Doc 2

100%

Readers' Discipline

Tooltip

Engineering 2

100%

Save time finding and organizing research with Mendeley

Sign up for free