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Journal ArticleOPEN ACCESS

Marketing in the Era of Accountability

  • Mouncey F P
Journal of Direct, Data and Digital Marketing Practice (2007) 9(2) 225-228
DOI: 10.1057/palgrave.dddmp.4350090
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Abstract

A review is presented of the book "Marketing in the Era of Accountability," by Les Binet and Peter Field.

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CITATION STYLE

APA

Mouncey F, P. (2007). Marketing in the Era of Accountability. Journal of Direct, Data and Digital Marketing Practice, 9(2), 225–228. https://doi.org/10.1057/palgrave.dddmp.4350090

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