Fair Trade and the Sustainable Development Goals: An Opportunity for Sustainable Production and Consumption

Abstract

The chapter presents what has been labeled Fair Trade certification and how it can aid in the economic growth of communities. The aim of this chapter is twofold: On the one hand, to assess the impact of Fair Trade on developing countries and its relationship with the Sustainable Development Goals. This shall be done through a review of the literature, using as a representative example the NGO Fairtrade L.O. International. On the other hand, to try to understand the perception of this certification among consumers, since trust in the effectiveness of Fair-Trade Standards is key to the purchase of its products. The conclusion presents evidence arguing that Fair Trade dynamics can indeed foster sustainable and fairer production, more consistent with the dignity of every human being. Thus, it has the potential to impact positively developing countries, firms seeking to fulfill CSR standards and -given the necessary trust in these organizations-address the niche for consumers in developed economies seeking sustainable and humane production.