Abstract
This study investigates whether the strategies of high performing exporter firms differ from those pursued by low performing firms. Data were obtained from personal survey of managers of 60 firms in Tanzania, an underdeveloped country. The study makes several contributions to our understanding of export causal relationships.
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APA
Marandu, E. E. (2015). Strategy Factors Associated with the Export Performance of Manufacturing Firms. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 7–11). Springer Nature. https://doi.org/10.1007/978-3-319-11797-3_7
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