Abstract
This article compares two involvement scales : the Personal Involvement Profile scale (Kapferer and Laurent) and the Derived Personal Involvement Inventory scale (Mac Quarrie and Munson).405 people completed a questionnaire concerning their involvement with HI-FI equipment as well as their behavior towards such equipment. The results, analysed through structural and confirmatory factor analysis, show the superiority of the Kapferer-Laurent scale.
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CITATION STYLE
Roehrich, G., & Valette-Florence, P. (2015). Comparing two Involvement Scales: An Application of Structural and Conflrmatory Factor Analysis. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 92–96). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_18
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