Abstract
Advertising may change over time in an attempt to appeal to or influence the marketplace. This study looks at the changes in the population distribution in America, specifically, the 55 years and older group, and advertising directed toward this group. The implication is that in one company’s case the advertising content changes to include the elderly segment.
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CITATION STYLE
APA
Weilbaker, D. C. (2015). Relationship Between Advertising and Aging Americans: A Content Analysis. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 235–238). Springer Nature. https://doi.org/10.1007/978-3-319-16973-6_51
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