Motivational Factors towards Women Entrepreneurship with Reference To Coimbatore City

Abstract

The role of Women entrepreneur in economic development is also being recognized and steps are being taken to promote women entrepreneurship. Women entrepreneurship must be molded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena. The study is about analyzing the entrepreneurship of women in Coimbatore city. The main objective is to investigate pull and push factors for women in entering entrepreneurship and to find out what kind of motivations women have as well as what barriers they need to faced. For this purpose primary data will be collected from 150 respondents who are residing at Coimbatore and it is concluded that women in Coimbatore city have higher interest towards starting a new business and this has to be taken in to consideration by the government towards women empowerment.