Supports and Critiques on Porter ' s Competitive Strategy and Competitive Advantage

Abstract

The main purpose of this article is to qualitatively scrutinize work of Michael Porter from the ground of two main theories proposed by him ; competitive advantage and competitive strategy . Therefore this article is written with the aim to question applicability and durability of Michael Porter ' s strategies in modern business world . The main methodology used is literature review of secondary sources and data . Authors mainly relied on sources of high quality material such as books of Michael Porter , articles published in well - known journals as well as opinion of experts in the field such as Joan Magretta , Jack Welch and others . Furthermore books entitled in the same way as theories that are point of interest were used as main theoretical framework . Finally findings induced that Michael Porter ' s model of five forces and his understanding of competitiveness still have merit in the modern business world , however one cannot solely rely on it when forming a business strategy and examining business environment .