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Working with Influencers: Potential Paths to Take

  • Backaler J
Springer International Publishing, (2018), 119-135
DOI: 10.1007/978-3-319-78396-3_9
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Abstract

… influencer marketing so successful. Making her sound like a spokesperson instead of the influencer they … Lee Odden, a prominent B2B content marketing influencer and chief executive …

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APA

Backaler, J. (2018). Working with Influencers: Potential Paths to Take. In Digital Influence (pp. 119–135). Springer International Publishing. https://doi.org/10.1007/978-3-319-78396-3_9

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