An analysis of U-Healthcare business models and business strategies: Focused on life insurance industry

Abstract

Recently major developed countries such as U.S. and EU selected U-Health as future growth engine industry, and concentrated their capabilities. Major companies all around the world also entered this U-Health business. Most of the researchers in this field confined their research focus mainly on the elementary technologies for infrastructure buildings. This research systematically investigates U-Health business models with various objectives in diverse sub-areas. For this purpose, the value chain of U-Health industry is analyzed, and then various business models were explored all around the world. Finally, the future changes possible to occur in the life insurance industry were analyzed. © 2011 Springer-Verlag.