Does Sentiment Among Users in Online Social Networks Polarize or Balance Out? A Sociological Perspective Using Social Network Analysis

Abstract

Users express and share sentiments electronically when they communicate within online social network applications. One way to analyze such interdependent data is focusing on the inter-user relationships by applying a sociological perspective based on social network analysis. Existing studies examined the existence or distribution of sentiments in online communication at a general level or in small observed groups.