The Knowledge Management Model for Spa Business Entrepreneurship in the Upper Northern Thailand

Abstract

This study intends to raise the standard of spa services in the upper northern Thailand in the terms of research and development (R&D) based on the model of knowledge management in health spa operators. The research process focuses on managing knowledge, building new skills, and enhancing current capabilities to provide standard services for certain expectation of marketing and future customers. It found that the spa businesses in the upper northern Thailand are characteristic according to the traditional cultures, identities, and the style of “Lanna.” It reflects the five senses of human beings: sight, taste, smell, sound, and touch which can satisfy spa customers. Furthermore, six spa business professionals reviewed and evaluated the proposed model under the concept of project assessment. It indicated that the recommendations for the spa operators must include the ability to build skills and knowledge in six categories that consist of effective knowledge management through adult learning and entrepreneurial readiness. Therefore, training, seminars, and workshops were conducted as tools for managing the knowledge to achieve the goal.