Factors Influencing Willingness to Recommend a Visit to Water-Enhanced Tourist Attractions in Central-European Mountainous and Submontane Landscapes

Abstract

The aim of the chapter is to reveal the predictors of likelihood of recommendation for a visit to water-enhanced tourist attractions in Central-European mountainous and submontane landscapes. Pull motivation, push motivation, on-site experience and perception of site quality were chosen as potential factors and multiple linear regression was used as the method. Pleasant ‘natural’ environment, heritage and culture, and accessibility were found to be factors of pull motivation; social-gathering and escape as factors of push motivation; pleasure and arousal as factors of experience; and rarity, irregularity and novelty as factors of perceived quality. The forward selection of multiple linear regressions found the pleasure experience as the main predictor for willingness to recommend. Others are: pull motivation regarding types of attractions and site quality regarding rarity and novelty.