Dimensions and Formation Mechanism of Customer-Based Place Brand Equity

  • Zhao W
  • Zhang Y
N/ACitations
Citations of this article
3Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… [26], Kwun and Oh [27] believed that there was a positive relationship between perceived value and customers’ loyalty. These findings were consistent with the viewpoints that customer value played an important role in creating customer loyalty and customer value impacted …

Cite

CITATION STYLE

APA

Zhao, W., & Zhang, Y. (2016). Dimensions and Formation Mechanism of Customer-Based Place Brand Equity. In Proceedings of the 22nd International Conference on Industrial Engineering and Engineering Management 2015 (pp. 621–628). Atlantis Press. https://doi.org/10.2991/978-94-6239-177-2_64

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free