After the war: Quonset huts and their integration into daily American life

Abstract

In a Coca-Cola advertisement from 1943, a group of soldiers are depicted enjoying an impromptu baseball game at a remote Alaskan military encampment. Several are shown cheerfully hoisting Cokes, rendered instantly legible by its iconically ribbed, green glass bottle. From Atlanta to the Seven Seas, declares the ad text, Coca-Cola has become the high sign between kindly minded strangers, the symbol of a friendlier way of living. Coke, the ad implied, was home in a bottle. The pause that refreshes works as well in the Yukon as it does in Youngstown. © 2005 Princeton Architectural Press.