The Heterogeneity of Language Policies and its Related Health Crisis Communication about COVID-19 in Lesotho and South Africa

Abstract

On 7 January 2020, the World Health Organization (WHO) reported a new unknown pneumonia outbreak in China. Over the following weeks, COVID-19 spread to an endemic situation mainly concentrated in the Hubei province, with few isolated cases outside China. The WHO hesitated until 11 March to use the term pandemic, although cases of COVID-19 were reported already in Europe at that time. Sub-Saharan Africa only reported its first cases in mid-February, with some travellers from or returning mainly from Italy, but also Austria, Germany and France. It was only then that the media in South Africa started to report extensively about the COVID-19 outbreak. Various governmental ministries in South Africa or Lesotho informed their populations about COVID-19 and their regulations to control the outbreak of the disease. Although most of the information was in English, a substantial amount of audio and video files were available in several African Languages in South Africa, plus many governmental announcements in Sesotho in Lesotho. Governments and healthcare professionals were aware of the risks of fake news being spread, but they tried to be as transparent as possible with the public. This paper analyses how different countries like Lesotho and South Africa broadcasted COVID-19 in media, official government websites and social media platforms. Cognizance of language usage in media will be looked at as most African countries are multilingual and such life-threatening topics and far-reaching political interventions in all spheres of life should be communicated as inclusively and transparent as possible.