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Key Elements of Nation Branding: The Importance of the Development of Local Human Capital in the UAE

  • Saad M
DOI: 10.1007/978-3-030-42211-0_9
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Abstract

This chapter examines the main elements influencing nation branding and explores potential opportunities for the UAE to strengthen its nation branding. Although existing literature on the subject has analysed many developed and emerging countries, there has …

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APA

Saad, M. (2020). Key Elements of Nation Branding: The Importance of the Development of Local Human Capital in the UAE (pp. 227–251). https://doi.org/10.1007/978-3-030-42211-0_9

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