“Yugo-vintage?”—Preserving and creating memory through clothing

Abstract

Pioneer uniforms in music videos. Partisan apparel on concert stages. Tito on teenagers’ T-shirts. Protesters wrapped in socialist banners. A red five-pointed star on a wide brim cowboy hat. A military medic bag over a hipster’s shoulder. Performers in popular entertainment shows dressed in old construction worker blue overalls. Newly sewn “Triglavka” partisan caps at state celebrations. Slovenia in 1975? No, in 2013 and a frequently recurring phenomena from contemporary Slovene clothing culture that are, in various ways and in different circumstances, related to socialist Yugoslavia. The study falls under research on post-socialist nostalgia in its both, sentimental and emancipatory aspect, and global retro aesthetics.