Digital Business Models Transforming Support Services for Living Longer at Home

Abstract

The rapid development of the possibilities of obtaining ubiquitous use of IT brings the digitalization of all processes, services and products to society at large. This development provides the opportunity of creating novel business models, reaching new market segments with novel products at cheaper/better and more targeted price levels. In this paper, we demonstrate the wide range of possibilities that are emerging with digitalization of a business environment in the e-health field, deriving from a process of digitalized business modelling. We discuss this approach by presenting a case of e-health in the form of an IoT solution for creating a safer home environment, and how it can be offered in different ways to its end users. The use of creative business modelling can thus be demonstrated to make emerging internet technologies available to broader segments of society. The ways that value networks interact and distribute incomes and costs create new methods of providing new services to new people, thus driving the digital transformation of society forward. The paper concludes with a set of principles for approaching creative business planning in a digitalized business reality with an e-health focus.