The Determinants of Phubbing Behaviour: a Millenials Perspective

Abstract

In this contemporary world, where disruptive technologies are making their way to change the entire lifestyle of a mankind, smart phones have emerged to be a life changer. The smart phones which contain the features of pocket computers possess many properties which include camera, internet, online video streaming, game applications and social media networking. However, despite their obvious advantages in bringing people together virtually, smartphones on the contrary have pulled the people apart in reality. Further, the increased usage of smartphone has given birth to different addictions which create the tendencies for the basis of „Phubbing‟. The term „Phubbing‟ is a combination of two words „phone‟ and „snubbing‟. According to oxford dictionary, phubbing is “The practice of ignoring one's companion or companions in order to pay attention to one's phone or other mobile device” led to hamper the social relationships and romantic satisfaction, that ultimately resulting into a partner‟s depression and dissatisfaction with life. The use of phone during a conversation interfere the sense of connection to the other person, and obstructs the quality of the conversation. Therefore, a deep understanding and insight is required in this area so as to protect & develop young brain socially and proactively. Keeping this in mind, a study was conducted among the millennial of Delhi (India) region so as to identify the key antecedents of Phubbing behavior. For the present study, 360 responses were collected through Purposive sampling technique. The study found that Watsapp addiction; Game addiction and Social Media addiction are the major determinants in affecting phubbing behavior of the millennial.