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Overcoming Entrepreneurial Challenges with Big Data Analytics Adoption to Accelerate Economic Recovery: Evidence from Malaysian Small Medium Enterprises

  • Loh C
  • Teoh A
  • Keni K
Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021) (2022) 653
DOI: 10.2991/aebmr.k.220501.033
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Abstract

… SMEs in strategizing BDA adoption, the changing business climate, and may serve as a model for businesses in developing countries as a key driver in accelerating economic recovery. …

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CITATION STYLE

APA

Loh, C. H., Teoh, A. P., & Keni, K. (2022). Overcoming Entrepreneurial Challenges with Big Data Analytics Adoption to Accelerate Economic Recovery: Evidence from Malaysian Small Medium Enterprises. In Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021) (Vol. 653). Atlantis Press. https://doi.org/10.2991/aebmr.k.220501.033

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