The Effect of Green Human Resource Practices on Green Innovation Performance: A New Paradigm from Industrial Companies in Jordan

Abstract

The objectives of this study are twofold. First to explore the extent to which green human resource practices are applied in industrial companies in Jordan. Second, to investigate the impact of applying green human resources practices on green innovation performance. Green human resource practices were measured using green recruitment, green performance measurement, green training and development, and green pay and rewards. Green innovation performance was measured by green product innovation and green process innovation. Using a questionnaire developed based on the literature and distributed to a sample of managers (n = 350) from industrial companies (N = 47) in Jordan, the findings revealed a moderate degree of GHR practices adoption by industrial companies in Jordan. On the other hand, the results emphasized a significant effect of GHR practices on companies’ green innovation performance. In light of these results, the study recommend that industrial companies should pay greater attention to the adoption of GHR practices due to the positive impact of these practices on improving the innovation performance of companies. The study is considered one of the few studies that dealt with the impact of green human resource practices on green innovation performance, thus making a significant contribution to industrial companies and companies in other sectors in terms of the importance of GHR practices and the positive impact of these practices.