Competitive analysis as an enhancement technique for increased productivity

Abstract

This study was conducted in Chennai among the students of Purna Solutions and primary data was collected from 100 respondents using a Structured Questionnaire administered in person by the Researchers. The data collected was analysed and their competitors were studied. It mainly focuses comparative analysis, brand awareness and customer satisfaction level. This project has conduct geographical area of Chennai at various IT training institutes. This is mainly concerned on students (customers) perceptions and competitor analysis. It can be used to identify competition level, brand awareness and response of students about various IT certification products.