How technology may change the game – Creation of investment awareness

Abstract

With the growing importance of Innovation and use of technology, rapid development in Fin-tech has dramatically transformed finance industry. This paper seeks to analyze the recent trends, opportunities and risks of Fin-tech in finance sector. Research aims to assess the impact of technological advancements in creation of investment awareness. Some feels Fin-tech as a threat to conventional financial practices; others believe that Fin-tech has become a challenge that can be turned into an opportunity as it provides more flexibility. In order to analyze the success and failure of Fin-tech in revolutionizing the finance industry, the researcher has studied the development of Fin-tech in financial market through publicly available statistical information from various surveys conducted by and data of various surveys conducted by EY Fin-tech Index, Yodlee etc. It has been extremely challenging for finance sector to adopt technological advancement. Study finds that how Fin-tech provides benefit to consumers by making it easy to choose significant option and providing access to core financial services.