Privacy calculus theory and its applicability for emerging technologies

Abstract

One of the most important theories to be used and modified subsequently in the IS literature is the privacy calculus theory. This calculus governs the decision-making process of individuals to predict certain behavioral outcome like, disclosing personal information, intention to use an e-commerce site, in the presence of perceived privacy risk and perceived benefits. In this paper, we seek to analyze the relevancy of privacy calculus theory for certain emerging technologies and platforms (i) Bring Your Own Device (BYOD) (ii) Internet Of Things (IoT). We identify some of the perceived privacy risks and benefits in these emerging technologies. The insights gained from this study will enable researchers to further study the behavioral intention of organizations/people to use these technologies in the presence of privacy risks and benefits.