An Evaluation of Market Segments for Dental Care: A Determinant Attribute Approach

Abstract

This abstract summarizes the results of a study that attempts to evaluate market segments for dental care with a determinant attribute approach. The market segments are defined based upon consumer usage rate of dental care services. Determinant attributes refer to salient attributes that actually affect consumer alternative evaluation process. Determinant attribute analysis is a technique that can assist marketers in understanding which product attributes most determine consumer choice behavior.