Social Media Technology: The Influences on Online Impulse Buying Behaviour

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Abstract

This study investigates the impact of information exchange, information timeliness and the influence of review information on impulse buying through curiosity and attention focus. The Stimulus-Organism-Response (S-O-R) model was used for the investigation. A self-administered survey was employed to collect data from respondents online. 200 sets of questionnaires were used for the analysis by partial least square structural equation modelling (PLS-SEM). The findings revealed that information exchange and information timeliness possessed positive effects on both curiosity and attention focus. In addition, curiosity and attention focus also had a positive impact on impulse buying. This study contributes to the literature of impulse buying by incorporating the flow experience theory into the S-O-R model. Industry players could formulate suitable strategies by understanding their customers’ impulse buying behaviour.

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CITATION STYLE

APA

Zhang, H., Lim, Y. M., Leong, C. M., & Pek, C. K. (2023). Social Media Technology: The Influences on Online Impulse Buying Behaviour. In Lecture Notes in Networks and Systems (Vol. 584 LNNS, pp. 264–273). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-25274-7_22

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