Influence of Perceived Risk on the Information Sources used by International Travellers

Abstract

It has been well documented that travellers use external sources of information to reduce the perceived risk associated with the purchase of a holiday. This study focuses on the types of perceived risk experienced by first-time travellers (ie. “destination-naive” travellers) to a new destination, as well as the information sources that they use in alleviating this risk. The underlying premise is that travellers engage in risk reducing