CITATION STYLE
Trommsdorff, V., & Becker, J. (2009). Verfahren des Werbemittel-Pretesting. In Handbuch Kommunikation (pp. 921–942). Gabler. https://doi.org/10.1007/978-3-8349-8078-6_43
Mendeley helps you to discover research relevant for your work.
Save time finding and organizing research with Mendeley