The Role of Public Libraries in Improving Public Literacy Through Twitter Social Media in Indonesia

Abstract

Social media has become one of the important elements in attracting attention and communicating to the public regarding the implementation of government programs in the last decade. This opportunity was also used by the National Library of the Republic of Indonesia (Perpusnas RI) by creating social media accounts to maintain communication and provide important information to the public via Twitter. The study aims to determine the role of social media, namely Twitter @perpusnas1 belonging to the National Library of the Republic of Indonesia (Perpusnas RI), in increasing literacy. It employs qualitative descriptive research methods, namely research that describes research results more broadly with the help of NVivo 12 Plus software which is valuable and effective in assisting qualitative research efficiently. The study results display the captured data: how much intensity posts, which accounts make the most “mentions,” how networks or relationships are based on usernames and hashtags, and post content focusing on literacy keywords; for example, literacy culture, literacy information, literacy familiarization, and literacy greetings.