The Relationship Between Food E-Advertising and Children’s Obesity in Bahrain: Role of Rules

Abstract

According to national estimates for overweight and obesity in Bahrain, one in every three boys and roughly the same percentage of girls are overweight. Overweight or obese children appear to have a greater risk of becoming overweight or obese adults, increasing their risk of at least 12 different types of cancer. Therefore, the present study investigates the relationship between food E-advertising and children’s obesity in Bahrain and the role of rules in mitigating this relationship. A quantitative research approach was applied to collect data from 398 respondents using a close-ended questionnaire. The collected data was analyzed using the Statistical Package for the Social Sciences (SPSS) software; this software aids in the conversion of results received into information that clarifies the study questions and analyzes the hypothesis. The data analysis proves the significance and validity of the theoretical model and hypotheses. This study contributes to establishing the impact of food E-advertising on children’s obesity and the impact of rules and regulations on moderating the impact of food E-advertising on children’s obesity. Overall, the findings of this study revealed that food E-advertising impacts children’s obesity in the Kingdom of Bahrain and that implementing rules and regulations to control food E-advertising will mitigate this impact.