Enterprise Modelling of Digital Innovation in Strategies, Services and Processes

Abstract

We report upon a study performed on 65 cases of digital innovation where graduate business students applied enterprise modelling to analyze and demonstrate the impact and value of implementing digital technologies. As students could freely choose which enterprise modelling techniques to apply, these cases provide insight into which enterprise modelling approaches and which types of enterprise models they preferred to use for the analysis. The study relates those preferences to type of digital technology implemented and the focus area of the digital innovation, i.e., strategy, services (internal and external) and processes. The preliminary insights from this study help directing further research on how enterprise modelling can have value for managerial decision-making on digital innovation.