Kemurnian Aktivitas Tanggung Jawab Sosial: Kunci Penggerak Customer Attachment

  • Budiarsi S
  • Hartini S
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Abstract

… Kemurnian atau Authenticity dalam riset menekankan ketulusan pada tanggung jawab sosial perusahaan (CSR) … Tetapi bertambahnya kesadaran tanggung jawab sosial perusahaan tidak diikuti dengan meningkatnya kepercayaan masyarakat …

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CITATION STYLE

APA

Budiarsi, S. Y., & Hartini, S. (2020). Kemurnian Aktivitas Tanggung Jawab Sosial: Kunci Penggerak Customer Attachment. JURNAL MANAJEMEN DAN BISNIS INDONESIA, 6(1), 46–51. https://doi.org/10.32528/jmbi.v6i1.2817

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