Artificial Intelligence in Marketing and Sales

  • Chan L
  • Hogaboam L
  • Cao R
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Abstract

… digital marketing. Strategic marketing planning process incorporates marketing strategy, … consumers through all the noise present in social media marketing. It is also used in advertising …

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APA

Chan, L., Hogaboam, L., & Cao, R. (2022). Artificial Intelligence in Marketing and Sales (pp. 65–82). https://doi.org/10.1007/978-3-031-05740-3_5

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