Decision Making Among Online Product in E-Commerce Websites

Abstract

In the present era, customers are mainly engrossed in the product-based system. To make their exertion easy all pupils are trusting in internet marketing. By catching this public interest, all the product-based systems are playing enormous activities which may be legal or illegal. Due to this reason, decision making among products in e-commerce websites is making most ambiguity. Considering this perspective, this paper is providing an analysis of how to evaluate customer reviews. It deals with deciding how to manage the customer experience in marketing. This paper presents how to analyze online product reviews. The framework aims to distill large volumes of qualitative data into quantitative insights on product features so that designers can make more informed decisions. This paper set out to identify customer’s likes and dislikes found in reviews to guide product development.