Exploration of the Big Data Applications Under the Background of “Internet+”

Abstract

With the rapid development of the Internet technologies, the “Internet+” has become an important driving force for the transformation and upgrading of various industries. Driven by the new situations of the “Internet+”, the big data has been rapidly infiltrated and applied to many fields and industries, playing a huge role in improving the working efficiency and creating the business values for enterprises. This article first describes the characteristics of the “Internet+” and the big data, and then explores the application of the big data in several main industries. On this basis, it explores the innovation of the Internet + Financial mode based on the big data, and the big data provides the environment and space for the financial model innovation. Finally, the paper discusses the innovation strategies for the financial model under the background of the big data.